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                • How to Make Your Team Beat the Uncertainty

                  How Does Cross-Skilling Benefit Employees?

                  Sticking to just one skill-set might have worked in the past but the ever-changing environment we are living in, it is a wise decision to cross-train or cross-skill your employees. What it does is enhance the overall productivity of the team while boosting the confidence of the employees. Also, adding to the diversity of one’s KPIs always
                  ...Read More

                  Term Insurance and Investment Plans

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                  Tax Savings upto Rs 46,800##
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                  99.65% Death Claim Paid Ratio^
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                  12% Discount3
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                  Zero Commission#~
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                  Tax Savings upto Rs 46,800##
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                  99.65% Death Claim Paid Ratio^
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                  12% Discount3
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                  Zero Commission#~
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                  ₹ 3 L Premium Back^

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                  Term Insurance (Women)

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                  Profile picture of the Alok Mishra

                  Written by

                  Alok Mishra
                  Profile picture of the Alok Mishra

                  Alok Mishra

                  Insurance Writer

                  Alok Mishra is a Digital and Content Marketing specialist with 10 years of experience. He has spearheaded Web Content, Social Media & Branding, and Community Building initiatives to drive growth for prominent brands.

                  :

                  Reviewed by

                  Bhaskar Sinha
                  Profile picture of the Bhaskar Sinha

                  Bhaskar Sinha

                  Insurance Expert

                  8+ years of experience in Life Insurance with expertise in Developing Life and Health Products, Digital Sales, Conducting effective trainings and Key Account Management.

                  How Does Cross-Skilling Benefit Employees?

                  We are living in the most uncertain times in which nothing is constant or predictable. The current Coronavirus pandemic is a live example of the utmost uncertainty that prevails. It came out of nowhere and then flushed in fears in the people’s minds, be it the fear of losing jobs or contracting the virus.

                  There is a loss in profits at the business side and the resulting turbulence on the path of growth in many sectors. The entire business landscape has changed for many industries, with global economic contractions exceeding those of the Great Recession in 2009 and higher corporate stress.

                  Image for types Of Investments 0

                  Amidst the unprecedented challenges brought forward by COVID 19, many companies have risen to the opportunity. They choose to act swiftly to safeguard employees and enable a new way of working. While the research says more than 80% of people enjoy working from home, it is also the right time to understand more about the employees’ concerns.

                  What Are Employees Undergoing?

                  image cross_skilling_blog_Picture3_e512c00f4e

                  Employees in different sectors in India are facing a tough time paired with many anxieties resulting from the COVID-19 pandemic. As per the Indian Protection Quotient Express survey by Axis Max Life Insurance in association with Kantar, most Indians feel under-protected about managing their future financially.

                  Image for types Of Investments 1
                  As shown in the image, unemployment resulting from job losses and untimely death of the breadwinner in a family accounts for mental load for many individuals. People are worried about the sustenance of their loved ones if something unexpected happens to them. The anxiety levels also vary as per the regions, with people in Tier 1/Metro cities being more anxious these days than the pre-COVID-19 times.
                  Image for types Of Investments 2
                  You should also know that there has been a shift in the way people look at financial planning. Besides the turmoil that the COVID-19 pandemic has created in our lives, it has also taught us lessons about the need to plan for the financial future.

                  As per the IPQ 2.0, people prioritize saving money for possible unexpected times compared to the times when no one has ever heard about Coronavirus
                  Image for types Of Investments 3

                  What Are Organisations Undergoing?

                  The rapidly evolving Coronavirus threat has impacted the business community worldwide and continues to pose a serious disruption to global supply chains. As a result, a significant revenue loss can be expected, along with its impact on global economies.

                  As per the World Bank report, the baseline forecast of global GDP in 2020 outlines a 5.2 percent contraction, despite all the counter initiatives to combat the pandemic.

                  image cross_skilling_blog_Picture7_ea0f9d7f09
                  On the bright side, the companies are taking measured approaches to mitigate financial exposure to the risk while also safeguarding their employees. Given the high severity of situation, they must think through its implications to their businesses and develop crisis management annexures. These include:

                  Introduction of Pandemic-Specific Policies

                  The change in company policies becomes a critical task during pandemic planning. It is because various business stakeholders need to feel a comprehensive response through resilient management activities to provide business continuity.

                  The establishment of pandemic-specific policies can be seen through digitization of employee communications. Additionally, companies are delivering pandemic-related training to prepare the employees and alleviate their concerns.

                  Growth Planning and Scalability

                  A pandemic like COVID-19 has severe consequences in highly impacted areas or geographies, making them out of reach for an extended period. With business impact analysis, companies are now identifying the functional chains and interdependencies in terms of people, process, data, and more to build potential mitigation strategies and meet their YOY growth targets.

                  They are also paying closer attention to the geographical concentration of business functions and how to segment them for work transfer. This will help avoid single points of failure and over-exposure to the business due to regional outages.

                  Digital Process Adaptation

                  By this time, most businesses have adopted digital processes to some part of their functions to continue serving customers facing mobility restrictions. The world is witnessing quick deployment of remote work and digital access to services across all domains, making us assume that COVID-19 recovery will have digital-backing.

                  Recent data shows that we are at least five years forward in digital business adoption. From banks to grocery stores to schools, there has been a significant shift to adapt the digital alternative to the business.
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                  While the organizations worldwide have undergone changes into several facets, their human side is not left untouched either. They are also helping the workforce be digital-ready, preparing them for the future while also eliminating fears of well-being.

                  What Can Help Your Team Survive the Upcoming Rapid Shift?

                  image cross_skilling_blog_Picture9_32ece9e433

                  Amidst the COVID-19 pandemic, the roles and responsibilities of business leaders have also changed considerably. Previously, they were more focused on fostering innovations and driving revenue, but are now dealing with supply chain issues, operational challenges, and team shortages.

                  Although this is not a swift and easy transition for them, they can still move forward in such a crisis by cultivating the right behaviors in their teams and themselves. More particularly to helping their teams and workforce, they need to adapt boldly and engage well to make an impact.

                  If you, as a business leader, want to help your team beat the odds during the pandemic and beyond, follow these tactics:

                  Help Them Learn New Skills

                  With digital adoption rising on account of COVID-19, automation is coming up as the next big thing. It will result in re-bundling of tasks into new jobs and require new competencies in the workforce. The following results from McKinsey Analysis estimated reskilling needs of the workforce with their current occupations:
                  Image for types Of Investments 1
                  Thus, you need to nurture your employees' skills sets for digital transformation and easy adaptability to emerge successfully from the current crisis.

                  Benefit Them with Knowledge Sharing Sessions

                  These days, learning new things is not as difficult as in the past. One can have quick access to some of the best courses for skill development in different work fields. While the remote work processes seem to continue for some more time, you can push the workforce towards knowledge-centric online sessions.

                  Allow them to access a diverse variety of webinars on business-centric subjects to learn what is happening globally. By knowing the naked truth about businesses during COVID-19, they can better understand their role and benefit your organization as a whole.

                  Ensure the Financial Future of Your Employees

                  It is true that your employees’ well-being, particularly financial well-being, impacts the business output. Many people worry about personal finances and planning for a better future for their loved ones when at work. In the current pandemic situation, these worries have only risen over time.

                  As an employer, you can reap the competitive advantage of employee engagement and a higher level of productivity by addressing their financial well-being under group insurance plans. They will welcome your involvement in helping them plan for their family’s future.

                  With the right group insurance plan for your employees, you can take care of their financial security while also empowering your organization with more loyalty.

                  At Axis Max Life Insurance, we offer group insurance plans to provide insurance cover to employees in an organization at scale. You can choose a tailored life insurance plan that fits your budget and benefit your employees in the long run. It is an excellent option for you to increase employee retention within your organization. Know more about our plans here.

                  As the old saying goes – ‘failing to plan is planning to fail’, you must plan to cover the depth and breadth of your employees’ lives well beyond their work. Benefit them more and get benefited in return because #YouAreTheDifference.

                  Arn:- Nov/Bg/02

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                  Benefits of Group Term Life Insurance Plans

                  Group Term Life Insurance Plans, as the name suggests, are designed to offer life insurance to a group of people under a single policy. A group insurance policy is not restricted to merely employer-employee groups …

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                  BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS

                  IRDAI clarifies to public that:
                  • • IRDAI is not involved in activities like selling insurance policies, announcing
                    bonus or investment of premiums.
                  • • Public receiving such phone calls are requested to lodge a police complaint.

                  IRDAI - Registration No. 104. ARN/Web/13122024 Category: Life. Validity: Valid.
                  Corporate Identity Number (CIN): U74899PB2000PLC045626.
                  Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square, Building, Jacaranda Marg, DLF Phase 2, Sector 25, Gurugram, Shahpur, Haryana 122002

                  DISCLAIMERS

                  Axis Max Life Insurance Limited (earlier known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.

                  Corporate Office: Axis Max Life Insurance Ltd. 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram (Haryana) - 122002.

                  Operation Center: Axis Max Life Insurance Ltd, Plot No. 90C, Udyog Vihar, Sector 18, Gurugram (Haryana) - 122015.

                  Customer Helpline: 1860 120 5577 (9:00 A.M to 6:00 P.M Monday to Saturday) * Call charges apply.

                  Online Sales Helpline - 0124 648 8900 (09:00 AM to 09:00 PM Monday to Saturday).

                  Fax Number: 0124-4159397.

                  Email ID: service.helpdesk@axismaxlife.com

                  Website: www.axismaxlife.com

                  Axis Max Life Insurance is integrated with licensed NBFC FinVu (Cookiejar Technologies Pvt. Ltd. for sharing policy details with regulated Financial Information Users within the Account Aggregator ecosystem after obtaining the Policy holder's consent. Read more about Account Aggregator framework here

                  *Life insurance coverage is available in this product. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws.

                  Insurance is the subject matter of solicitation. For more details on the risk factors, Terms and Conditions, please read the sales and rider prospectus carefully before concluding a sale. Tax benefits are eligible for tax exemption on fulfilling conditions mentioned under Section 10(10D) of income tax act 1961. Tax exemptions are as per our understanding of law and as per prevailing provisions of income tax at 1961. Policy holders are advised to consult tax expert for better clarification /interpretation. Please note that all the tax benefits are subject to tax laws at the time of payment of premium or receipt of policy benefits by you. Tax benefits are subject to changes in tax laws. The monthly Income Benefit and Terminal Benefit may be taxable subject to extra premium being loaded at underwriting stage.

                  Celeb disclaimer (if images being used):

                  The Brand Ambassadors as depicted herein, have endorsed only the Axis Max Life Insurance Products and are not in any manner endorsing Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance and do not have any kind of association or relationship with Axis Bank Limited and / or any other Bank Partner of Axis Max Life Insurance

                  Disclaimers for Market Linked Plans & Saving plans:

                  THE UNIT LINKED INSURANCE PRODUCTS DO NOT OFFER ANY LIQUIDITY DURING THE FIRST FIVE YEARS OF THE CONTRACT. THE POLICYHOLDER WILL NOT BE ABLE TO SURRENDER/WITHDRAW THE MONIES INVESTED IN LINKED INSURANCE PRODUCTS COMPLETELY OR PARTIALLY TILL THE END OF FIFTH YEAR.

                  Unit Linked Insurance Products (ULIPs) are different from the traditional insurance products and are subject to the risk factors. The premium paid in the Unit Linked Life Insurance Policies is subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Axis Max Life Insurance is only the name of the insurance company and Axis Max Life Online Savings Plan (UIN: 104L098V06) is only the name of the unit linked life insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges from your Insurance agent or the Intermediary or policy document of the insurer. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects or returns.

                  Axis Max Life Online Savings Plan is a Unit Linked Non Participating Individual Life Insurance Plan (UIN: 104L098V06)

                  *1The aggregate annualized premium should not be more than 5 lakhs (one or more policies put together) for non-linked non-par savings insurance plan in any given year of policy term to be eligible for Section 10 (10D) exemption.

                  *3All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                  *#Some benefits are guaranteed and some benefits are variable with returns based on the future performance of your Insurer carrying on life insurance business. The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back as the value of your Policy depends on a number of factors including future investment performance. The guaranteed and non-guaranteed benefits are applicable only if all due premiums are paid. The Maturity Benefit shown in the illustrative example are inclusive/exclusive of taxes.

                  Privacy Policy

                  ^^On completion of policy term

                  The savings indicated is the maximum premium difference as compared with offline plan & depends on the variant purchased.

                  Claims for policies completed 3 continuous years. All mandatory documents should be submitted before 3:00pm on a working day. Claim amount on all eligible policies4 is less than Rs. 1 Crore. Claim does not warrant any field verification. Mandatory Documents:

                  > Original policy document

                  > Original/attested copy of death certificate issued by local municipal authority

                  > Death claim application form (Form A)

                  > NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof

                  > Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                  1The 5% employee discount will be refunded to you once your policy is issued. Submit your documents for getting your policy issued and get 5% employee discount

                  2Total premium will be charged at the time of the policy issuance (subject to underwriting’s decision).

                  315% discount is applicable only on the first year premium for salaried employees with a corporate, purchasing Axis Max Life Smart Term Plan Plus (UIN: 104N127V03). During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. 15% discount (applied on standard male premium rates) is applicable for lifetime for females.

                  4InstaClaim TM is available for all versions of (UIN: 104N125V07). Mandatory Documents:

                  • Original policy document
                  • Original/attested copy of death certificate issued by local municipal authority
                  • Death claim application form (Form A)
                  • NEFT mandate form attested by bank authorities along with a cancelled cheque or bank account passbook along with nominee’s photo identity proof
                  • Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/viscera report (in case of accidental death)

                  5Criteria applicable only for “Term plans” for Graduate, Indian resident with declared income >= 10 lacs with CIBIL score >= 650 (salaried) and >= 700 (self-employed) with no disclosed medical condition

                  6Applicable for Titanium variant of Axis Max Life Smart Fixed-return Digital plan (Premium payment of 5 years and Policy term of 10 years) and a healthy male of 18 years paying Rs. 30,000/- per month (exclusive of all applicable taxes) with 7.45% return. Life Insurance is available with this product

                  7Available with Axis Max Life Smart Wealth Plan (UIN: 104N116V14)

                  8Available with Axis Max Life Smart Fixed-return Digital Plan (UIN: 104N123V05). The guaranteed benefits are available with selected life insurance plans & are applicable if all due premiums are paid.

                  9The percentage savings is for a regular pay Axis Max Life Smart Secure Plus Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN: 104N118V11)– Life Option for 1 Cr. life cover for a 35 year old, non-smoker male for a policy term of 40 years vs a 10 year policy term with the same details’

                  ##Tax conditions :

                  ##Save 46,800 on taxes if the insurance premium amount is Rs.1.5 lakh per annum and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime ~# Save 54,600 on taxes if the insurance premium amount is Rs.1.5 lakh per annum for life cover and 25,000 for critical illness cover and you are a Regular Individual, fall under 30% income tax slab having taxable income less than Rs. 50 lakhs and Opt for Old tax regime.

                  CI Rider disclaimers:

                  AXIS MAX LIFE CRITICAL ILLNESS AND DISABILITY RIDER (UIN: 104B033V02) available as a rider on payment of additional premium.

                  >Extended cover of up to 85 years is available with gold and platinum variant only

                  @64 critical illnesses covered in platinum and platinum plus variant on payment

                  22 critical illnesses covered in gold and gold plus variant

                  *^Total premiums paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies and modal extra. Return of premium option is available on payment of additional premium.

                  ~Conditions for premium break: Available at an additional premium for policies with policy term greater than 30 years and premium payment term greater than 21 years. Option to skip paying premium for 12 months. 2 premium breaks will be available during the premium payment term separated by an interval of at least 10 years

                  ~1 Conditions for Special exit value:

                  Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of Premium variant is not chosen. No additional premium to be paid.

                  ~2 Voluntary Top-up Sum assured:

                  Option to double your insurance cover, basis underwriting, at the time of your need by increasing your sum assured up to an additional 100% of base sum assured, chosen at inception

                  ^^*^^Free look period conditions:

                  The policyholder has a period of 30 days from the date of receipt of the policy document, to review the terms and conditions of the Policy, where if the policyholder disagrees to any of those terms or conditions, he / she has the option to return the Policy stating the reasons for his objections. The policyholder shall be entitled to a refund of the premiums paid, subject only to deduction of a proportionate risk premium for the period of cover and the expenses incurred by the company on medical examination of the lives insured and stamp duty charges.

                  ^Individual Death Claims Paid Ratio as per audited financials for FY 2024-2025

                  #1A flat 15% discount on the premium will be applicable throughout the Premium Payment Term for Female Life Insured with Axis Max Life Smart Term Plan Plus (UIN: 104N127V03).

                  #3Tax benefits as per prevailing tax laws, subject to change

                  Terms and conditions for availing 5% employee discount:

                  <Due to system constraints, employee is requested to select 5 Lakh and above income which can be changed to actual amount on the information page.

                  Past performance of the investment funds do not indicate the future performance of the same. Investors in the Scheme are not being offered any guaranteed / assured returns. The premiums & funds are subject to certain charges related to the fund or to the premium paid.

                  The premium shall be adjusted on the due date even if it has been received in advance.

                  For Total Installment Premium - Total Installment Premium is the Premium payable as per premium paying frequency chosen, it excludes GST and applicable taxes, cesses or levies, if any; and includes loadings for modal premiums, Underwriting Extra Premium and Rider Premiums if any.

                  For Return of Premium - The Return of Premium Option is available on payment of Additional Premium. Premium does not include amount paid for riders and is excluding taxes, cesses and levies. Upon Policyholder's selection of Return of Premium variant this product shall be a Non-Linked Non-Participating Individual Life Insurance Savings Plan.

                  For Riders - #Applicable Rider available on the payment of Additional Premium is Axis Max Life Critical Illness and Disability Rider | Non-Linked Non-Participating Individual Pure Risk Health Insurance Rider | UIN: 104B033V02. Critical Illness and Disability Rider variant opted is Platinum Plus which covers 64 critical Illnesses. The rider cover will only be paid in scenarios where customer is diagnosed with listed 64 critical illnesses or total and permanent disability. Rider will terminate after major critical illness claim is paid to the policyholder. In case customer requests for cancellation of rider only, the solution as a whole will be cancelled and not just the individual rider.

                  For Additional Benefits– ##On Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                  *~Disclaimers

                  Axis Max Life Smart Secure Plus Plan. A non-linked non-participating individual pure risk life insurance plan |Benefit available with special exit value -Total premium paid inclusive of any extra premium but exclusive of all applicable taxes, cesses or levies & modal extra. The premium calculated as per Standard premium for 30-year-old healthy male, non-smoker, 40 years’ policy term, 40 years’ premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan.

                  ##Policy continuance benefit is not available with lifelong wealth variant. **The accrued income will be accumulated on an annual basis at the prevailing reverse repo rate (publish on RBI’s website).

                  #With “Save the date”, you can choose to take your annual income to any special date in a year.

                  ***Available with early wealth variant. Income benefit will be paid as per selected plan terms.

                  ~Accidental death benefit is available in call variants except for Single premium variant. Life insurance coverage is available in this product.

                  #~Term Insurance plan bought online directly from Axis Max Life Insurance has no commissions involved.

                  ~1Axis Max Life Smart Secure Plus Plan, A non-linked non-participating Individual Pure Risk Life Insurance Plan | Standard Premium for 30 year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Secure Plus Plan | ~1 Conditions for special exit value: Option to receive all premiums paid back, at a specified point in the term of the policy (free of cost). Available when Return of premium variant is not chosen. No additional premium to be paid. Option to receive all premiums back (exclusive of GST). Flexibility of exiting the plan early. Special Exit Value cover applicable till age 68 & above (of your age). T&C Apply.

                  @>Axis Max Life Critical Illness and Disability Rider (UIN 104B033V02) is available on payment of additional premium. It covers 64 critical illnesses under Platinum & Platinum Plus variant

                  #Available on Payment of Additional Premium. The accident cover will only be paid in scenarios where death occurs due to accident.

                  ^1Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 50 lakh.

                  ^2Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 75 lakh.

                  ^3Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1 Cr.

                  ^4Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term,25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 1.5 Cr.

                  ^5Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 2 Cr.

                  ^6Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07) with a life cover of Rs. 5 Cr.

                  ^7Disclaimer: Standard premium for 24-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN: 104N127V03) - Regular Cover with a life cover of Rs. 1 Cr.

                  ~*Disclaimer: Standard premium for 24-year old healthy female,non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)

                  ^~Disclaimer: 5 year return (CAGR – Compound Annualised Growth Rate) from Max Life High Growth Fund (ULIF01311/02/08LIFEHIGHGR104) as on 31/07/2024

                  ^~The assumed rates of return (4% p.a. and 8% p.a.) shown in the illustrative example are not guaranteed and they are not the upper or lower limits of what you might get back. The value of your policy depends on a number of factors including future investment performance. The amount shown is for a 30-year-old healthy male, with 10 years premium payment term, and 35 years policy term with Axis Max Life Online Saving Plan (Unit Linked Non Participating Individual Life Insurance Plan | Life Insurance is available in this product).

                  *++Axis Max Life's Nifty Alpha 50 Fund tracks the NSE's Nifty Alpha 50 Index, subject to tracking error. The above values have been calculated by projecting historical returns of the Nifty Alpha 50 index, after adjusting for all expenses, except the tracking error, in Axis Max Life online savings plan (variant 1) for a 35-year-old male investing 10k per month for 10 years and maturity after 20 years. The calculations have been done using historical returns of the Nifty Alpha 50 index and may not be indicative of the future performance of Axis Max Life's Nifty Alpha 50 Fund. The above values have been calculated basis 10 year returns of 26.4% (30th Apr'24) of the Nifty Alpha 50 Index.

                  *+Nifty Mid-cap 150 Momentum 50 Index was launched in Aug’22. These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s Midcap Momentum Index fund. 10 year return of NIFTY Midcap 150 Momentum 50 Index as on 27/05/2024. Max Life Midcap Momentum Index Fund (SFIN: ULIF02802/01/24MIDMOMENTM104) is passively managed Index Fund that mirrors NIFTY Midcap 150 Momentum 50 Index.

                  *&10 year return of Nifty Smallcap 250 Quality 50 Index as on 30/04/2024. The past returns are extrapolation of index fund returns up to past 10 years using same formula (provided by NSE). The returns are not indicative of the future performance of the fund. Max Life Nifty Smallcap Quality Index Fund is passively managed Index Fund that mirrors Nifty Smallcap 250 Quality 50 Index. The objective of the fund is to invest in companies with similar weights as in the index and generate returns as closely as possible, subject to tracking error.

                  ^*All claims that qualify for InstaClaim will be paid within 3 hrs from the date of submission of all mandatory documents else Axis Max Life will pay interest at prevailing Bank Rate as on beginning of Financial Year in which claim has been received for every day of delay beyond one working day. Interest shall be at the bank rate that is prevalent at the beginning of the financial year in which death claim has been received. Mandatory Documents: Original policy document; Original/attested copy of death certificate issued by local municipal authority; Death claim application form (Form A); NEFT mandate form attested by bank authorities along with a cancelled cheque of bank account passbook along with nominee's photo identity proof; Discharge/Death summary attested by hospital authorities or FIR & Post Mortem Report/Viscera Report (in case of accident death).

                  @1Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                  @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case. | ~1 Get back all the premiums paid with Special Exit value. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up.

                  #*Axis Max Life Insurance’s Sustainable Wealth 50 Index Fund (SFIN: ULIF03223/12/24SUSTWEALTH104), which is a passively managed Index Fund that mirrors Axis Max Life Sustainable Yield Index, subject to tracking error. The fund value calculation is done by projecting historical returns of Axis Max Life Sustainable Yield Index, after adjusting for all expenses (except tracking error) in Axis Max Life Flexi Wealth Advantage Plan (UIN: 104L121V03) for a 30-year-old male investing 5k/10k per month for 20/10 years. The above values have been calculated assuming 25.2% p.a. gross investment returns as in Nov'24, which is the 10-year return of Axis Max Life Sustainable Yield Index. (back tested).

                  @3Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                  7Disclaimer: Rs. 1,00,29,587 after 14 years at policy maturity on monthly investment of Rs. 16,600 for 12 years for 30-year-old male with Axis Max Life Smart Wealth Plan – Long Term Variant. A non-linked non-participating individual life insurance savings plan. The guaranteed benefits are applicable only if all due premiums are paid. Total premiums paid is exclusive of GST. Life Insurance is available in this product.

                  @4Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate.

                  @7Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN:104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                  @8Disclaimer: Standard premium for 20-year old healthy male, non-smoker, 25 years policy term, 25 year premium payment term (exclusive of GST) for Regular Cover Variant of Axis Max Life Smart Term Plan Plus (UIN: 104N127V03)| The above mentioned premium is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employees with a corporate, purchasing via web link. During policy issuance, Axis Max Life may call for proof of employment if required. In case proposer when asked is not able to prove the employment part, discount offer will be discontinued and additional premium as applicable will have to be paid for processing of the case.

                  Disclaimer: ~10 year CAGR of Nifty SmallCap 250 Quality50 index as on 24/07/2023. Max Life Nifty Smallcap Quality Index Fund is passively managed Index fund that tracks the Nifty SmallCap 250 Quality50 index (subject to tracking error).

                  Disclaimer: @2Standard premium for 20-year old healthy male, non-smoker, 40 years policy term, 40 year premium payment term (exclusive of GST) for Axis Max Life Smart Total Elite Protection Term Plan (UIN: 104N125V07). **The above mentioned is the discounted monthly premium to be paid in 1st year. Discount is applicable only for salaried employee with a corporate, purchased via web link | ~1Get back 4.67 Lakhs premiums paid under Special Exit value at 36th Policy Year. This can be exercised in any policy year starting 30th policy year, but not during the last 4 policy years. Available for minimum policy term of 40 years. Benefit available with special exit value - the total premiums paid plus underwriting extra premiums paid plus loadings for modal premiums exclusive of any applicable taxes, cesses or levies. This feature shall be applicable on the base cover premium only and not for additional optional benefits like Accelerated Critical Illness, Accident cover, Joint life cover, any attached riders and Voluntary Sum Assured Top-Up| ~Singapore, Hong Kong, New Zealand, Australia, Canada, UAE, Oman, Qatar, Saudi Arabia, Kuwait, Sri Lanka, Maldives, Fil, Brunei, Taiwan, Mauritius, South Korea, Bahrain, China, France, Germany, Switzerland, Austria, Hungary, USA, UK, Japan, Belgium, Denmark, Spain, Greece, Ireland, Luxemburg, Italy, Netherlands, Finland, Sweden, Norway.

                  Disclaimer: @++ Axis Max Life’s NIFTY Momentum Quality 50 Fund (SFIN: ULIF03127/10/24MOMQUALITY104) is a passively managed Index Fund that mirrors NIFTY 500 Multicap Momentum Quality 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NIFTY 500 Multicap Momentum Quality 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 24.9% p.a. gross investment returns as on 16/10/2024, which is the 10-year return of NSE's NIFTY 500 Multicap Momentum Quality 50 Index (backtested)

                  ~4Subject to submission of all documents required for GST waiver. GST waiver/refund is not applicable for ULIP plans.

                  Disclaimer: **+NIFTY 500 Momentum 50 Index was launched in June'24. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices as on 11 June’24 and are not indicative of returns on Axis Max Life Insurance’s newly launched NIFTY 500 Momentum 50 Fund. Axis Max Life’s NIFTY 500 Momentum 50 Fund (SFIN: ULIF03014/08/24MOMENFIFTY104) is a passively managed Index Fund that mirrors NSE’s NIFTY 500 Momentum 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s NIFTY 500 Momentum 50 Index, after adjusting for all expenses (except tracking error) in Axis Max Life Online Savings Plan (UIN: 104L098V06) for a 30-year-old male investing 10k per month for 10 years. The above values have been calculated assuming 25% p.a. gross investment returns as on 11 June'24, which is the 10-year return of NSE's NIFTY 500 Momentum 50 Index (backtested).

                  Disclaimer: #^Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), which is an actively managed fund does not have any past performance benchmarks. The above values have been calculated for a 35-year-old male investing 10k per month for 10 years assuming 20.8% p.a. gross investment returns basis 5 years’ performance of existing active fund with Axis Max Life Insurance, as on date 31st Jan'25 after adjusting for all expenses in Axis Max Life’s Capital Guarantee Plan which is combination of Axis Max Life Online Savings Plan (UIN: 104L098V06) and Axis Max Life Smart Wealth Advantage Guarantee Plan (UIN: 104N116V14). | Investors in this plan are not offered guaranteed/ assured returns. | The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender/withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year. The premium shall be adjusted on the due date even if it has been received in advance. Applicable taxes, cesses and levies as imposed by the government from time to time will be deducted from the premiums received or from the funds, as applicable.

                  Disclaimer: @$The Nifty500 Multifactor MQVLv 50 Index was launched in Feb’25. The past returns are back tested based on historical returns and formula (provided by NSE). These are returns of benchmark indices and are not indicative of return on Axis Max Life Insurance’s NIFTY 500 Multifactor 50 Index fund. Axis Max Life’s NIFTY 500 Multifactor 50 Index fund (SFIN: ULIF03414/05/25MULTIFACTO104) is a passively managed Index Fund that mirrors NSE’s Nifty500 Multifactor MQVLv 50 Index, subject to tracking error. The fund value calculation is done by projecting historical returns of NSE’s Nifty500 Multifactor MQVLv 50 Index, after adjusting for all expenses (except tracking error) Axis Max Life’s Online Savings Plan (UIN: 104L098V06)) for a 30-year old male investing 5K/10K per month for 10 years. The above return values have been calculated assuming 21% p.a. gross investment returns, which is the returns since inception of NSE's Nifty500 Multifactor MQVLv 50 Index (backtested) as on 24th April 2025. For FWAP, replace Axis Max Life’s Online Savings Plan (UIN: 104L098V06) with Axis max Life’s Flexi Wealth Advantage Plan (UIN: 104L121V04).

                  Please note, while our website has been updated with the changed corporate name and brand identity, our product collaterals will be updated in due course. We regret any inconvenience caused.

                  Disclaimer: *6Check the Total Premium amount against the respective monthly premium values in the below table.

                  For Sum assured of 75 lakh, 1 crore, 1.5 crore and 2 crore, the below calculations are based on Axis Max Life Smart Total Elite Protection Term Plan (A Non Linked Non Participating Individual Pure Risk Life Insurance Plan, UIN:104N125V07). Monthly premium amounts are excluding GST and before any applicable discounts assuming Regular Pay and monthly payment mode..

                  Age of Male ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                  SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                  18 Years (PPT: 67 years)1,488/Month
                  Total Premium: 11.33 lakh
                  930/Month
                  Total Premium: 7.08 lakh
                  1,500/Month
                  Total Premium: 11.42 lakh
                  938/Month
                  Total Premium: 7.14 lakh
                  2,251/Month
                  Total Premium: 17.13 lakh
                  1,407/Month
                  Total Premium: 10.71 lakh
                  2,675/Month
                  Total Premium: 20.37 lakh
                  1,672/Month
                  Total Premium: 12.73 lakh
                  25 Years (PPT: 60 years)1,966/Month
                  Total Premium: 13.40 lakh
                  1,228/Month
                  Total Premium: 8.38 lakh
                  2,054/Month
                  Total Premium: 14.06 lakh
                  1,284/Month
                  Total Premium: 8.75 lakh
                  3,081/Month
                  Total Premium: 21.01 lakh
                  1,926/Month
                  Total Premium: 13.13 lakh
                  3,607/Month
                  Total Premium: 24.59 lakh
                  2,255/Month
                  Total Premium: 15.37 lakh
                  35 Years (PPT: 50 years)3,182/Month
                  Total Premium: 18.08 lakh
                  1,989/Month
                  Total Premium: 11.30 lakh
                  3,592/Month
                  Total Premium: 20.41 lakh
                  2,245/Month
                  Total Premium: 12.76 lakh
                  5,388/Month
                  Total Premium: 30.61 lakh
                  3,367/Month
                  Total Premium: 19.13 lakh
                  5,947/Month
                  Total Premium: 33.79 lakh
                  3,717/Month
                  Total Premium: 21.12 lakh
                  45 Years (PPT: 40 years)5,971/Month
                  Total Premium: 27.14 lakh
                  3,732/Month
                  Total Premium: 16.96 lakh
                  6,629/Month
                  Total Premium: 30.13 lakh
                  4,143/Month
                  Total Premium: 18.83 lakh
                  9,944/Month
                  Total Premium: 45.20 lakh
                  6,215/Month
                  Total Premium: 28.25 lakh
                  12,546/Month
                  Total Premium: 57.02 lakh
                  7,841/Month
                  Total Premium: 35.64 lakh
                  55 Years (PPT: 30 years)11,656/Month
                  Total Premium: 39.73 lakh
                  7,285/Month
                  Total Premium: 24.83 lakh
                  13,719/Month
                  Total Premium: 46.77 lakh
                  8,574/Month
                  Total Premium: 29.23 lakh
                  20,578/Month
                  Total Premium: 70.15 lakh
                  12,861/Month
                  Total Premium: 43.84 lakh
                  26,160/Month
                  Total Premium: 89.18 lakh
                  16,350/Month
                  Total Premium: 55.74 lakh
                  60 Years (PPT: 25 years)16,846/Month
                  Total Premium: 47.86 lakh
                  10,529/Month
                  Total Premium: 29.91 lakh
                  19,966/Month
                  Total Premium: 56.72 lakh
                  12,479/Month
                  Total Premium: 35.45 lakh
                  29,949/Month
                  Total Premium: 85.08 lakh
                  18,718/Month
                  Total Premium: 53.18 lakh
                  37,689/Month
                  Total Premium: 107.07 lakh
                  23,555/Month
                  Total Premium: 66.92 lakh

                   

                   

                  Age of Female ApplicantPremium Amount for Rs. 75 lakh Term PlanPremium Amount for Rs. 1 crore Term PlanPremium Amount for Rs. 1.5 crore Term PlanPremium Amount for Rs. 2 crore Term Plan
                  SmokerNon-SmokerSmokerNon-SmokerSmokerNon-SmokerSmokerNon-Smoker
                  18 Years (PPT: 67 years)1,488/Month
                  Total Premium payable: 11.33 lakh
                  930/Month
                  Total Premium payable: 7.08 lakh
                  1,500/Month
                  Total Premium payable: 11.42 lakh
                  938/Month
                  Total Premium payable: 7.14 lakh
                  2,251/Month
                  Total Premium payable: 17.13 lakh
                  1,407/Month
                  Total Premium payable: 10.71 lakh
                  2,675/Month
                  Total Premium payable: 20.37 lakh
                  1,672/Month
                  Total Premium payable: 12.73 lakh
                  25 Years (PPT: 60 years)1,707/Month
                  Total Premium payable: 11.64 lakh
                  1,067/Month
                  Total Premium payable: 7.28 lakh
                  1,744/Month
                  Total Premium payable: 11.89 lakh
                  1,090/Month
                  Total Premium payable: 7.43 lakh
                  2,616/Month
                  Total Premium payable: 17.84 lakh
                  1,635/Month
                  Total Premium payable: 11.15 lakh
                  2,972/Month
                  Total Premium payable: 20.26 lakh
                  1,858/Month
                  Total Premium payable: 12.67 lakh
                  35 Years (PPT: 50 years)2,617/Month
                  Total Premium payable: 14.87 lakh
                  1,636/Month
                  Total Premium payable: 9.29 lakh
                  2,905/Month
                  Total Premium payable: 16.50 lakh
                  1,815/Month
                  Total Premium payable: 10.32 lakh
                  4,357/Month
                  Total Premium payable: 24.76 lakh
                  2,723/Month
                  Total Premium payable: 15.47 lakh
                  4,801/Month
                  Total Premium payable: 27.28 lakh
                  3,000/Month
                  Total Premium payable: 17.05 lakh
                  45 Years (PPT: 40 years)4,794/Month
                  Total Premium payable: 21.79 lakh
                  2,996/Month
                  Total Premium payable: 13.62 lakh
                  5,061/Month
                  Total Premium payable: 23.00 lakh
                  3,163/Month
                  Total Premium payable: 14.38 lakh
                  7,591/Month
                  Total Premium payable: 34.50 lakh
                  4,744/Month
                  Total Premium payable: 21.56 lakh
                  9,496/Month
                  Total Premium payable: 43.16 lakh
                  5,935/Month
                  Total Premium payable: 26.98 lakh
                  55 Years (PPT: 30 years)8,883/Month
                  Total Premium payable: 30.28 lakh
                  5,552/Month
                  Total Premium payable: 18.93 lakh
                  10,102/Month
                  Total Premium payable: 34.44 lakh
                  6,314/Month
                  Total Premium payable: 21.52 lakh
                  15,153/Month
                  Total Premium payable: 51.66 lakh
                  9,471/Month
                  Total Premium payable: 32.29 lakh
                  19,378/Month
                  Total Premium payable: 66.06 lakh
                  12,111/Month
                  Total Premium payable: 41.29 lakh
                  60 Years (PPT: 25 years)12,611/Month
                  Total Premium payable: 35.83 lakh
                  7,882/Month
                  Total Premium payable: 22.39 lakh
                  14,826/Month
                  Total Premium payable: 42.12 lakh
                  9,266/Month
                  Total Premium payable: 26.32 lakh
                  22,239/Month
                  Total Premium payable: 63.18 lakh
                  13,899/Month
                  Total Premium payable: 39.49 lakh
                  27,941/Month
                  Total Premium payable: 79.38 lakh
                  17,463/Month
                  Total Premium payable: 49.61 lakh