Website Privacy Policy:

1. Introduction

Axis Max Life application and website (“Platform”) is made available to you by Axis Max Life Insurance Limited (hereinafter may be referred to as “Axis Max Life”, "Company", “our”, “Us”, “we”). This Privacy Policy ("Policy") describes: (i) the types of personal data that the Company may collect from you when you access or use its website and mobile application ("Site") including to purchase or avail our products and services ("Products") using the Site; and (ii) the Company’s practices relating to collection, use, processing, storage, retention, protection, transfer and disclosure ("Processing" or "Process" or "Processed") of such personal data. We encourage you to read this Policy carefully to understand the Company’s policies and practices regarding your personal data.

This Policy is based on current laws and regulations applicable in India. Axis Max Life will comply with all obligations or standards that may become applicable in view of new laws and regulations in India.

2. What personal data do we collect?

We may collect and Process different types of personal data, including based on your desire to subscribe to our Products and/or to develop the business relationship as part of providing better services to our customers.

When you visit our Site, we may Process such Personal Data as described in our Cookie Notice.

When you communicate with us for purchasing or availing our Products, we may Process Personal data such as:

• Personal Information: Your name, age, gender, date of birth, marital status, photographs, information relating to our Know Your Customer (KYC) obligations, nationality, educational qualification, occupation, avocation, employment details, criminal record, aadhaar number and any other information which is capable of identifying you.
• Contact Information: Your address, telephone numbers, and email id.
• Health Information: Your height, weight, blood group, alcohol & drug consumption, smoking, personal & family medical history, and attending physician/treatment records.
• Financial Information: Details related to your bank accounts, credit or debit card, or other payment instrument details, annual income, investment/savings, income tax documents such as PAN Card and Form 16.
• Biometric Information: Contained in documents used as proof of identity, address, age or income.
• Other information may be collected in the form of various surveys which you agree to participate in or provide other feedback to us regarding our products or services; when you register to receive news updates, when you submit subscription enquiries through our website or when a candidate applies for a job through our website.
• Any information that is freely available or accessible in the public domain or furnished under any law for the time being in force, shall not be regarded as Personal Information for the purposes of this Policy.

Please note that the personal data may be collected by us directly or indirectly or through third parties such as service providers, affiliates, vendors, business partners, or any other third party authorized by us or as permitted by applicable law.

3. What are the purposes for which we process your personal data?

When you avail or purchase our Products or are our existing customer, Axis Max Life may Process the personal data for the following purposes:

• to process, confirm and fulfil your requests regarding the Products or transactions made using the Platform and offline (over the counter) services;
• to contact you to address your enquiries, complaints and requests;
• to comply with the provisions relating to KYC obligations and under Prevention of Money Laundering Act, 2002 or under any other law;
• to carry out market and product analysis and marketing of Axis Max Life’s products and services and communicate updates, offers and promotion;
• to identify, verify and conduct background screening purposes;
• to conform to legal requirements or comply with legal processes;
• to enforce the terms and conditions of the products or services offered by Axis Max Life or such other purposes expressly specified in the data entry forms or other relevant sections of the web resources of Axis Max Life;
• to reconcile and settle accounts with those who provide related services to us;
• to analyse your usage pattern and deliver customized content and advertising that may be of interest to you;
• to carry out activities connected with the running of our business such as personnel training, quality control, network monitoring, testing & maintenance of computer, other systems and in connection with the transfer of any part of our business in respect of which you are a customer or a potential customer;
• for communication, reminders, collection and retention efforts during the renewal process directly or through Third Parties;
• to execute electronic clearance system/standing instructions/auto debits;
• to authenticate your identity;
• to provide, improve and maintain our products and services which may ultimately be beneficial to you.

4. Disclosure of Personal Information

Axis Max Life may share/transfer/disclose your personal data with affiliates, service providers and/or other third parties in connection with the purposes provided in this Policy.

In certain cases, these entities, which receive your personal data from us may also be legally required to give you a notice regarding their Processing of your personal data and request for your consent before they Process the same. We encourage you to read their privacy notices and contact them if you have any questions regarding how they Process your personal data.

Axis Max Life may disclose and/or transfer your personal data to:

• other companies that provide services directly to a customer on our behalf or provide services to us by collecting, receiving, processing, storing, dealing or handling your personal data;
• Underwriters, agents and other persons in connection with the purposes described in this Policy;
• anyone we transfer our business to in respect of which you are a customer or a potential customer;
• any other entity or organization in order for them to understand our environment in order to provide you with better services;
• as may be required to be disclosed to any third party by us by an order or direction under the law for the time being in force;
• regulators, Government agencies and any other competent authority, as required under applicable law.

5. Consent to collect, use and storage of Aadhaar number for authentication purpose

By sharing the Aadhaar number, you have authorized us to collect, use and store Aadhaar number only for authentication purpose and for providing insurance services in terms of the applicable laws. Aadhaar numbers so collected shall be kept protected in an encrypted form in Aadhaar Vault. It shall not be disclosed unless the same is required to be disclosed under applicable laws.

6. Contact Us

Grievance Redressal:

For any complaints and queries, please reach out to us at GRO@axismaxlife.com

Privacy-Related Queries:

For data privacy queries, please reach out to our Data Protection Officer at DPO@axismaxlife.com

7. Consent Acknowledgment

By accessing or using our Site and/or availing our Products, you acknowledge that you have read and understood this policy and agree to be bound by its terms, and you consent to Axis Max Life Processing your personal data in accordance with this policy.

Updated as on 19^th Mar 2026